Social Communications Activity Report
Introduction
Don Bosco Alaihal Media (DBAM) is a well-established media centre in Tamil Nadu that focuses
on education, empowerment, and social transformation through media and communication. With a strong commitment
to digital evangelization and media literacy, DBAM provides training, production, and outreach programs to
empower individuals, particularly youth, through creative and technical skill development.
Brief History of Don Bosco, Manikandam
Established in 1995, Don Bosco Alaihal Media started as an alternative school before evolving into a leading
media centre. Over the years, it has expanded its focus to include social communication, media production, and
animation, supporting various educational and social initiatives. The centre plays a vital role in promoting
media education and awareness, ensuring that young people, especially those from rural backgrounds, gain
opportunities in the creative industry.
Don Bosco Alaihal Media Activities
DBAM engages in a wide range of media-related activities, including education, professional training, and
community outreach. Through its structured programs, the centre fosters critical thinking, creative
expression, and technological proficiency among students and professionals. By integrating traditional values
with modern digital tools, DBAM aims to create an informed and empowered society.
DBAM’s Five Operational Wings
- DB Media Academy (DBMAC): Offers diploma and certificate courses in photography, graphic
design, video editing, and web development.
- Alaihal Media: The production wing, responsible for videography, photography, and digital
projects for evangelization and social awareness.
- DB Animation Centre (DBACT): Provides leadership, faith formation, and pastoral animation
training for Salesians and educators.
- Alaihal Media Clubs: A network of student-led media groups promoting media literacy and
creative engagement.
- Alaihal Publications: Publishes books, magazines, and digital content for faith formation
and social advocacy.
Training Programs (2024–25)
DBAM conducted professional training in web development, graphic design, sound editing, photography, and video
production. These hands-on programs helped students gain practical media skills and boosted career readiness.
DBAM Productions (2024–25)
DBAM documented major events and produced documentaries, music albums, and promotional videos. These
productions aimed to highlight social causes and preserve meaningful narratives.
Smart Liturgy Initiative
A digital evangelization project offering weekly sermons, psalms, and reflections via social media and
WhatsApp. It makes spiritual resources accessible and relevant in the digital age.
Climate Change Mitigation Project
Through its “DB Green Trichy” campaign, DBAM raised environmental awareness and promoted
sustainability through social media and educational outreach.
Graphic Design & Publications
DBAM created posters, banners, and digital content for schools and organizations. Alaihal Publications
released books on spirituality, education, and the environment.
Website Development & Maintenance
The centre managed websites for institutions, focusing on SEO, navigation, and digital archiving to boost
online visibility.
Seminars & Animations
DBAM conducted workshops on AI, media, and youth ministry to bridge technology and faith. These were designed
for students, religious groups, and educators.
Key Events (2024–25)
DBAM participated in media conferences, film festivals, and academic partnerships, showcasing its strength in
storytelling and digital evangelization.
Social Media Presence
With a strong presence on YouTube, Facebook, Instagram, and Twitter, DBAM shares religious music, educational
content, and event highlights through multiple channels.
Staff & Equipment
A professional team specializing in media, sound, design, and web works together at DBAM using advanced tools
like high-end cameras, editing suites, and sound studios to deliver high-quality content.
